F100: Scoring Big in Sales: Best Practices to Position Your Business Above Your Competitors

Scoring Big in Sales: Using the Moneyball Strategy to Transform Your Sales Model
This presentation ties into Michael Lewis’ 2003 book, “Moneyball”. The book tells the story of the Oakland Athletics and general manager, who leveraged a non-traditional model for assembling a winning team against wealthier teams. Drawing parallels to this, we will demonstrate how to apply a formulaic approach to marketing and sales goals and explore the breakdown of the mathematical steps required to achieve these objectives effectively. This presentation will dive into using marketing math to structure, deploy and monitor your sales and marketing activities, creating a more predictable pathway towards achieving sales goals.
Todd M. Zielinski – Athena SWC

Scaling Sales with Less
In this session, we’ll delve into innovative strategies employed by leading manufacturers in the current sales landscape. Discover how to scale your sales operations efficiently using automation, AI, and scalable systems, all while maintaining a personalized and relationship-driven approach. Learn how to achieve exceptional levels of personability, foster high-touch interactions, drive substantial growth, and enhance profitability, even with constrained resources. Join us to unlock the secrets of successful expansion in manufacturing with fewer people and greater impact.
Brandon Dempsey – goBRANDgo!

Close the Gap on Lost Leads with 10 Best Practices to Position Your Business Above Your Competitors
What is your lost opportunity cost because your company isn’t easily found when prospects search online? One way to increase your lead pool is to ensure your company and products are ranking above your competitors in the search engines. SEO is the most viable and cost-effective way to understand and reach your customers. Participants will walk away from this session with immediate actionable items to improve their online visibility and elevate their competitive positioning. Objectives: Develop an understanding of SEO and why it’s crucial for any business. Identify the best SEO practices for optimizing your company’s website and discover SEO tips to increase organic traffic to your website.
Bradley T. Louth – Marketing Essentials