Amplifying Manufacturing Sales through Podcasting and Content Creation
The presenter will explore the transformative impact of podcasting and content creation in the manufacturing sales and marketing landscape. Attendees will gain a comprehensive understanding of starting and leveraging a podcast as a central tool for their sales and marketing strategies, highlighting its unique ability to engage audiences and build brand authority. The presentation will walk through the technical and creative aspects of podcasting, including equipment selection, content planning, and distribution. I will also demonstrate how podcast content can be repurposed across multiple platforms to maximize reach and impact. The session promises to equip attendees with actionable insights and strategies to effectively integrate podcasting into their marketing mix, enhancing visibility and driving sales in the competitive manufacturing market.
James Mayer – TCO Strategies
Creating a Video Strategy for Making Videos that Buyers Need
Buyers are watching more videos because they know it gives them the most amount of information in the shortest amount of time. It also lets them see the people they would work with when considering a company to work with. For manufacturing companies, video builds trust, develops relationships and moves prospects into and thru the sales funnel more effectively than any other digital marketing medium available. This session will review how to plan for and build a short term and long-term strategy for creating an ongoing flow of video content to ensure that buyers have the information they need to make buying decisions. The session will cite examples and case studies from strategy planning, on location and DIY production and best practices in digital marketing of that video content to ensure a maximum ROI.
Robert Weiss – MultiVision Digital
MultiVision Digital
President of MultiVision Digital, a video production and video marketing company providing a full spectrum of video strategy, video production and video marketing services. Having produced over 1,500 videos, MultiVision Digital’s has helped clients increase sales, lead gen, improve SEO rankings, and increase awareness. Clients range from solo-entrepreneurs to Fortune 500 companies across almost every industry. But more importantly have executed successful business video strategy plans for every business objective.
The Manufacturing Connector / Manufacturing Culture Podcast
Jim Mayer is a dynamic content creator and business coach known for his authentic and energetic approach. His company, The Manufacturing Connector, focuses on employee engagement and leadership development. Jim hosts the Manufacturing Culture Podcast and the YouTube show The Manufacturing Connector, highlighting stories of people, companies, and solutions that drive cultural change and innovation. His work showcases how manufacturing can positively impact local communities and create sustainable career paths.
Tracks: 3D/Additive, Automation, Cutting, Laser, Forming & Fabricating, Job Shop, Lean, Management, Marketing & Sales, Robotics, Smart Manufacturing, Stamping, Workforce Development
Sessions | Member Price | Non-Member Price |
---|---|---|
Individual Sessions | $195 | $220 |
Workshops | $499 | $599 |
Best Value Full Conference (5-8 Sessions)
| $795 | $900 |
CCAI Finishing Conference | Member Price | Non-Member Price |
---|---|---|
1 Session | $112.50 | $125 |
2 Sessions | $202.50 | $225 |
3 Sessions | $270 | $300 |
4-8 Sessions | $405 | $450 |
AWS Welding Conference | Member Price | Non-Member Price* |
---|---|---|
One-Hour Sessions (W7, W8) | FREE | FREE |
Two-Hour Sessions (W1, W2, W12, W13, W14) | $95 | $150 |
Weld-Ed Conference (W5) | $50 | $75 |
Half-Day Sessions (W3, W10, W15) | $345 | $430 |
Full-Day Sessions (W4, W6, W9, W11) | $565 | $665 |
Professional Program (W16) | $395 | $495 |
*Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership. |
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