Google Ads 101 for Manufacturing Lead Generation
Whether you have active campaigns running or are considering launching Google paid ads, join this session to learn tactics and tricks for getting in front of the right fit leads. Learn how to see what your competitors are doing, understand how lifecycle stage influences the quality of your Google leads, track ROI, build a scalable pipeline and make sure you’re not missing out on positioning against your pesky competitors. Things we’ll cover include structure, spend, tactics and types of ads, tracking, landing page assessments, improving conversion rates, understanding reporting and why some ads perform better than others. Leave with helpful info on how to start running your ads or improve their performance.
Jennelle McGrath – Market Veep
Transforming Clicks into Conversions: Leveraging Google Ads and AI for Targeted Growth
This session unravels the technique of utilizing Google Ads and generative AI to not only draw traffic but to attract the right kind of traffic to your website. Designed for manufacturers aiming to leverage online advertising for significant lead generation and business expansion, this presentation offers strategic insights and practical examples. Attendees will discover how to create Google Ads campaigns that go beyond impressions to deliver tangible results. By integrating generative AI, we’ll show how to refine targeting, boost ad creativity, and enhance traffic relevance, ensuring your digital footprint attracts genuinely interested parties. Equip yourself with the knowledge to transform your advertising strategy from mere attention-seeking to action-driving.
Zachary R. Ware – protocol 80, Inc.
Market Veep
Jennelle is the CEO of Market Veep, a marketing and sales agency. They host a podcast, “Finding Business Happy”, are a HubSpot Diamond certified accredited partner, INC Best Workplaces winner, certified best places to work, SBA certified woman-owned small business, an INC 5000 fastest growing company, Netty Award for Boutique Agency of the Year, are an entrepreneur.com contributor and are members with over a half a dozen manufacturing associations.
protocol 80, Inc.
Zachary Ware is an Inbound Marketing Strategist at protocol 80, Inc., an inbound marketing agency helping manufacturers turn their websites into a great source of leads. He’s been with protocol 80 since April 2019 and has helped to generate countless leads through paid and organic channels. He’s qualified to speak about this because he has years of experience with both creating high-performance ads that drive revenue and coaching others.
Tracks: 3D/Additive, Automation, Cutting, Laser, Forming & Fabricating, Job Shop, Lean, Management, Marketing & Sales, Robotics, Smart Manufacturing, Stamping, Workforce Development
Sessions | Member Price | Non-Member Price |
---|---|---|
Individual Sessions | $195 | $220 |
Workshops | $499 | $599 |
Best Value Full Conference (5-8 Sessions)
| $795 | $900 |
CCAI Finishing Conference | Member Price | Non-Member Price |
---|---|---|
1 Session | $112.50 | $125 |
2 Sessions | $202.50 | $225 |
3 Sessions | $270 | $300 |
4-8 Sessions | $405 | $450 |
AWS Welding Conference | Member Price | Non-Member Price* |
---|---|---|
One-Hour Sessions (W7, W8) | FREE | FREE |
Two-Hour Sessions (W1, W2, W12, W13, W14) | $95 | $150 |
Weld-Ed Conference (W5) | $50 | $75 |
Half-Day Sessions (W3, W10, W15) | $345 | $430 |
Full-Day Sessions (W4, W6, W9, W11) | $565 | $665 |
Professional Program (W16) | $395 | $495 |
*Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership. |
Join a FABTECH partner association for member pricing.