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Conference Session

Marketing & Sales

F09: How AI is Reshaping the Sales & Marketing Landscape

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*This conference session requires registration and payment.

Utilizing Generative Artificial Intelligence (AI) for Sales and Marketing Tasks
This presentation will cover the popular topic of generative AI and how it has influenced the sales and marketing landscape. We will discuss how generative AI can be used inside a traditional manufacturing firm for various sales and marketing tasks. We will also discuss the limitations of AI and when it should be avoided.
Anthony Colarusso – SALT Marketing

Beyond the Workshop: How AI is Reshaping the Marketing Battlefield for Fabricators
This session unveils the crucial role of AI in revolutionizing traditional marketing strategies, empowering fabricators to excel. Discover how AI, when integrated with human insights, enhances lead generation, refines customer engagement, and ensures fabricators stand out. This session offers a nuanced understanding of leveraging AI while emphasizing the importance of human ingenuity in crafting successful digital marketing strategies for fabricators.
Josh C. Blankenship – TopSpot Internet Marketing Services

About This Session

  • Date: October 15, 2024
  • Time: 8:30 am – 9:30 am
  • Room: Room S-330 E
  • Level: Basic
  • Track: Marketing & Sales
Speakers

Anthony Colarusso

SALT Marketing

Photo of Anthony Colarusso

Anthony is the Founder and CEO of SALT Marketing – a company providing outsourced sales and dedicated hunting programs. Anthony has worked with more than 500 manufacturing firms to create outbound sales and marketing processes. He has supported small startup companies to large, publicly traded firms with $7 Billion in annual revenue. Anthony has a current sales staff of 25 people based in Denver Colorado.

Josh Blankenship

TopSpot, An Outerbox Company

Photo of Josh Blankenship

Since joining TopSpot in 2013 as an SEO specialist, Josh has continued to grow inside the organization holding various roles from Team Lead to Business Development & Sales. Josh currently assists in bridging the gap between TopSpot’s sales and digital marketing teams as they consistently help their clients develop new revenue streams by implementing practical SEO, PPC and usability strategies derived from user behavior metrics.

FABTECH Conference

Tracks: 3D/Additive, Automation, Cutting, Laser, Forming & Fabricating, Job Shop, Lean, Management, Marketing & Sales, Robotics, Smart Manufacturing, Stamping, Workforce Development

Sessions Member Price Non-Member Price
Individual Sessions $195 $220
Workshops $499 $599
Best Value
Full Conference
(5-8 Sessions)
$795 $900
CCAI Finishing Conference
CCAI Finishing Conference Member Price Non-Member Price
1 Session $112.50 $125
2 Sessions $202.50 $225
3 Sessions $270 $300
4-8 Sessions $405 $450
AWS Welding Conference
AWS Welding Conference Member Price Non-Member Price*
One-Hour Sessions (W7, W8) FREE FREE
Two-Hour Sessions (W1, W2, W12, W13, W14) $95 $150
Weld-Ed Conference (W5) $50 $75
Half-Day Sessions (W3, W10, W15) $345 $430
Full-Day Sessions (W4, W6, W9, W11) $565 $665
Professional Program (W16) $395 $495
*Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.

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