Join Us in Chicago
Expo Hours
| Monday Sept. 8 | 9 AM — 5 PM |
| Tuesday Sept. 9 | 9 AM — 5 PM |
| Wednesday Sept. 10 | 9 AM — 5 PM |
| Thursday Sept. 11 | 9 AM — 3 PM |
Venue
McCormick Place
2301 S. Dr. Martin Luther King Jr. Drive
Chicago, Illinois 60616
About the Expo
North America's largest metal forming, fabricating, welding and finishing event heads to McCormick Place in September 2025. FABTECH provides a convenient "one stop shop" venue where you can meet with world-class suppliers, see the latest industry products and developments, and find the tools to improve productivity, increase profits and discover new solutions to all of your metal forming, fabricating, welding and finishing needs.
North America's Largest Metal Forming, Fabricating, Welding and Finishing Event
Marketing & Sales
F22: 4 Strategies for Utilizing Marketing Automation to Achieve WOW Results
*This conference session requires registration and payment.
B2B companies are facing unique marketing challenges. The marketplace has been shifting to online sales interaction for some time and leadership and marketers find themselves asking… “What changes are needed to attract prospects today?” “What are the best strategies to stay in touch with prospects during a lengthy sales cycle?” “How do we better tell our story so that we can connect with more prospects?” Marketing automation is more than email marketing. It's the backbone to building an integrated online strategy through storybranding, content creation and deployment, and lead nurturing. This session will build your understanding of how to use this tool to build rapport with prospects, and generate leads through monitoring activity and results, and adjusting the program over time to increase results. This session is not a software demo but rather a discussion on how to leverage these powerful, proven strategies to delivers WOW results for your business.
About This Session
- Date: October 15, 2024
- Time: 10:00 am – 11:00 am
- Room: Room S-330 E
- Level: Intermediate
- Track: Marketing & Sales
Speaker
Dan Gartlan
Stevens & Tate Marketing
Dan Gartlan is an educator and speaker, noted for providing exceptional learning experiences on strategy, marketing automation, StoryBranding, and Attraction Marketing. As president and lead strategist of Stevens & Tate, Dan has 20+ years of experience developing strategic programs for organizations ranging from Fortune 500 to privately held companies in both B2B and B2C spaces. Dan has spoken and received high scores Fabtech and other numerous regional and national conferences.
FABTECH Conference
Tracks: 3D/Additive, Automation, Cutting, Laser, Forming & Fabricating, Job Shop, Lean, Management, Marketing & Sales, Robotics, Smart Manufacturing, Stamping, Workforce Development
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Individual Sessions | $195 | $220 |
| Workshops | $499 | $599 |
| Best Value Full Conference (5-8 Sessions)
| $795 | $900 |
CCAI Finishing Conference
| CCAI Finishing Conference | Member Price | Non-Member Price |
|---|---|---|
| 1 Session | $112.50 | $125 |
| 2 Sessions | $202.50 | $225 |
| 3 Sessions | $270 | $300 |
| 4-8 Sessions | $405 | $450 |
AWS Welding Conference
| AWS Welding Conference | Member Price | Non-Member Price* |
|---|---|---|
| One-Hour Sessions (W7, W8) | FREE | FREE |
| Two-Hour Sessions (W1, W2, W12, W13, W14) | $95 | $150 |
| Weld-Ed Conference (W5) | $50 | $75 |
| Half-Day Sessions (W3, W10, W15) | $345 | $430 |
| Full-Day Sessions (W4, W6, W9, W11) | $565 | $665 |
| Professional Program (W16) | $395 | $495 |
| *Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership. | ||
2025 Platinum Sponsors
