F61: Grow with Resilient Manufacturing Sales and Marketing Strategies

Manufacturers struggle to maintain margins amidst increasing labor costs and volatile materials markets. Meanwhile, supply chain disruptions force companies to overstock with increased carrying costs that erode margins. Notoriously slow to adopt technologies, manufacturing executives must innovate to grow sales with: A 360-degree view of customer interactions, Automation enabling faster engineering design and order fulfillment, Cost control and strategic product pricing, Omnichannel direct-to-consumer and business-to-business storefronts Configured and personalized products, Complimentary services and support, International market expansion Advanced business intelligence, This session is ideal for manufacturing leaders with industry peer examples to illustrate ways that small and midsized manufacturers are outmaneuvering competitors.