Conference Session

Marketing & Sales

F74: Maximize Growth with CRM & AI Strategies

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AI and Automation in Sales and Marketing
There’s a lot of buzz around AI and Automation, and lots of new tools every day. Where do they fit in your strategy? Learn where to invest in people, and where to invest in tools, and how to achieve ROI from your sales and marketing efforts.
Michele Nichols – Launch Team Inc

Maximizing Business Growth with Innovative CRM Strategies
This presentation delves into the transformative role of Customer Relationship Management (CRM) in driving business growth. It explores how innovative CRM strategies can effectively manage customer interactions, leading to improved customer satisfaction and loyalty. The talk highlights advanced techniques in CRM, using AI, that enable businesses to analyze customer data for targeted marketing and sales strategies. Real-world examples illustrate how integrating CRM into business operations significantly increases efficiency and revenue. The session concludes with practical tips for manufacturing businesses of all sizes to implement and benefit from CRM solutions, fostering sustainable growth and driving competitive advantage.
Todd Hockenberry – Todd Hockenberry, Inc

About This Session

  • Date: October 16, 2024
  • Time: 8:30 am – 9:30 am
  • Room: Room S-330 E
  • Level: Intermediate
  • Track: Marketing & Sales
Speakers

Todd Hockenberry

Todd Hockenberry, Inc

Photo of Todd Hockenberry

My goal is to educate and help manufacturing companies adapt to the realities of Internet-driven changes in buying behavior and build and implement results-driven strategies to achieve their revenue goals. I have over 30 years of experience in direct selling and leading companies selling technology and capital equipment in global industrial markets. Our client experience ranges from small family-owned manufacturing companies to large publicly traded technology providers.

Michele Nichols

Launch Team Inc

Photo of Michele Nichols

As owner & president of Launch Team, Michele leads a team that helps advanced manufacturing companies compete, change and grow. Michele offers new ideas and proven guidance based on lessons learned from her work with manufacturing companies nationally and internationally on marketing, change management, internal communications, and recruiting strategies.

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