FABTECH offers a number of marketing tools you can use to get the most from your investment. With a mix of complimentary and low-cost opportunities to fit any budget you can maximize your ROI with these pre-show, on-site and post-show options.
Promotional Tools
Increase Your Visibility
Access your Exhibitor Hub to verify your publishable information for the online and print show directory, add the technology categories your company/products represent, upload new product images and descriptions, and more!
Print Show Directory Listing
Submitting a current listing for the printed Show Directory is an important first step to helping buyers find your booth at FABTECH. The Show Directory is distributed to attendees at the show.
Online Directory Listing
Buyers attending FABTECH use the online directory to research companies and plan their must-see list of exhibitors. This valuable tool remains accessible after the event for reference and follow-up.
New Products
One of the primary reasons visitors attend the show is to see new products. Exhibitors may submit new products to be highlighted in the FABTECH print and online directories. Photos and descriptions will appear in the online directory.
Exhibitor Guest Passes
These attention-getting passes provide free show admission. Drop in the mail with a personal note or insert passes into all your company mailings, invoices and business correspondence.
Exhibitor Easy Invites
The Exhibitor Easy Invites Program is a new advocacy tool designed to empower exhibitors to easily promote their participation in FABTECH across social media, email, and other communication channels. The program provides ready-to-use promotional tools that make sharing effortless, helping to drive booth traffic and maximize ROI.
Access your Easy Invites link in the Exhibitor Registration Resource Center.
Download Web Banners & Logos
Include the FABTECH banner ad on your company Website and in your promotional emails. Be sure to use the show logo, along with your booth number, on all your ads and mailings.
Visit the Media Resources Page to download logos.
Paid Opportunities
Maximize Your FABTECH Exhibit Results
Consider using one or more of these paid programs to help you capture more leads and produce better results at FABTECH.
Sponsorships can raise your company profile and name recognition while delivering your branded message to thousands of FABTECH attendees who make or influence buying decisions. There are a variety of opportunities available to fit every budget. We will collaborate with you to identify the sponsorship opportunity that works best for your company. Banners can be eye-catching and offer a great branding opportunity.
If you are not sending targeted mailings to pre-registered attendees before the event you risk missing an opportunity to connect with them while they are still formulating their plans.
Plan a pre-show mailing to:
Get a head start on the competition.
Send product information to qualified prospects.
Get people thinking about your products before they get to FABTECH.
Plan to send your mailing at least three weeks prior to the event.
All exhibitors receive a free basic listing, but upgrade packages are available to enhance your presence in both the print and online directories. As part of each upgrade package, the Show Directory will feature your company logo in the alphabetical listing and your name will be highlighted in the product category section.
Are you sharing your contracted booth space with a business partner? Want each company to get full recognition in the Show Directory and on the Web? Sign up for a Secondary Company Listing and each non-contracted exhibitor will receive a full directory listing and a classic level online listing.
Print advertising can be a timely way to alert potential customers to the fact that you will be showcasing the latest technology at FABTECH 2025. Consider placing an ad in one or more of the publications of the show sponsoring associations, including The Fabricator (FMA), Welding Journal (AWS), Manufacturing Engineering (SME), and MetalForming (PMA).
Purchase a list of professionals from many disciplines within the metal forming, fabricating and welding industries. Target your marketing message to readers of magazines published by the event partner associations including FMA, SME, and PMA. Select by technical interest, job function, plant size, and/or geo.
Are you interested in hosting a meeting at FABTECH? Whether you need a small, private room or something larger, there is a range of options available.
Get the Media to Take Notice
Get your company and products covered by industry publications to strengthen your brand and reach your target audience.
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Press Kits
Provide a digital press kit to the FABTECH Media Center. Press kits should contain company information, news releases, photos, and product information. Exhibitors can deliver kits to the Media Center starting the day prior to show.
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Press Conferences
If your company’s news is of interest to many trade media, a press conference may be the way to go. Host these in your booth so media can see your products up close. Press conferences are scheduled on a first-come, first-served basis.
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Registered Media List
FABTECH provides a list of registered media. Exhibitors may request a list after August 15, 2025.
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Food and Beverage for Press Conferences
All food and beverage items must be purchased through OVG Hospitality, which has exclusive food and beverage rights within the facility
Using Social Media
Social Media has the power to connect you with targeted audiences. Facebook, Instagram, YouTube, LinkedIn and others can help keep your audience informed with up-to-the-minute details about your participation at FABTECH. How can you best use social media to drive traffic to your exhibit?
Drive Booth Traffic
Create a social contest to encourage traffic to your booth
Reward attendees for dropping by the booth and signing up on your social media profiles
Photographs or short video clips of your product demos can engage your audience
Suggested Social Media Posts
See live product demos and get your questions answered @FABTECHexpo. Meet us at Booth XXX Sept. 8-11 in Chicago!
Join us Sept. 8-11 at Booth XXX @FABTECHexpo, Chicago, North America’s largest metal forming, fabricating, welding & finishing event!
We’ll be at @FABTECHexpo Sept. 8-11 in Chicago. Stop by Booth XXX to see our products in action! Register for free at fabtechexpo.com.