Are you ready to turn foot traffic into real results at FABTECH 2025? Whether you're a first-time exhibitor or a returning industry leader, having a clear strategy is key to maximizing ROI from your trade show booth.
Based on attendee insights and proven success stories from past FABTECH events, here are eight smart, actionable ways to attract more attendees, generate leads, and make the most of your time on the show floor.
1. Personally Invite Attendees to Visit Your Booth
Exhibitors who send personalized invitations using FABTECH’s free Marketing Toolkit consistently see a boost in booth traffic. It’s easy to use and includes ready-made banners, guest passes, and promotional tools to get your outreach started fast.
2. Showcase Live Demos and Equipment in Action
73% of FABTECH attendees say they come to see live product demonstrations. Make your technology the star by giving attendees a hands-on experience—they’re far more likely to stop, engage, and remember your brand.
3. Bring Your Product Experts to the Show
68% of attendees say direct access to technical experts influences their decision to stop at a booth. Don’t leave your engineers, developers, or application specialists back at the office—they’re your secret weapon for answering detailed questions and building trust.
4. Optimize Your Online Exhibitor Profile
Your exhibitor directory listing is often the first place attendees will encounter your brand. Maximize your visibility by completing your profile in the Exhibitor Hub by July 18. Add product categories, videos, show specials, and press releases to increase engagement
5. Promote New Products and Innovations
The FABTECH online directory is a powerful pre-show planning tool used by thousands of attendees. Make sure your latest products and solutions are listed to capture early interest—submit your products by July 18 to be included in the printed show guide.
6. Invest in Strategic Sponsorships
Looking for a way to stand out beyond your booth? FABTECH offers a range of sponsorship opportunities—from lanyards and show floor signage to lounges and special events—that place your brand in front of thousands of attendees.
7. Boost Awareness with Social Media
Use the Easy Invites Toolkit to take your social media game to the next level. It includes pre-designed graphics, suggested posts, and a unique tracking link to help drive booth visits from your network and followers.
8. Get Noticed by the Media
Want to extend your visibility even further? Share your product news and booth plans with industry media to secure pre-show press coverage and boost your credibility. FABTECH’s PR services can help you get started.
Start Driving Booth Traffic Today
The tools you need to succeed are already at your fingertips. Log into the Exhibitor Hub to complete your directory listing and access the Marketing Resources Toolkit, which includes social graphics, guest passes, and press support to help you promote your presence at FABTECH 2025.
Need help with your marketing strategy? We’re here to support you—contact us at [email protected].