F170: Business Builders: Overcoming Economic Disruption in Topline Results

Economic disruptions can cause inaction strategic growth activities. Trying to anticipate economic changes has benefit to the revenue officer but should largely be left to politicians and economists. Whether topline results are at record levels or in steep decline, business growth processes and activities need to remain active, building relationships that will improve long-term growth opportunities. This session will be highly interactive, as we explore best practices in strategic growth functions. My goal is to positively disrupt mindsets about strategic growth during economic disruptions. Learning objectives will include but are not limited to: Economic cycles and the fallacy of trying to time them, Demand vs. supply leaning economies and strategies for each, Identifying core competencies and aligning them to create a competitive advantage, Strategic thinking - product/service or market/geography extensions, learn how to gain market share, regardless of economic conditions, strategically upgrade your customer portfolio.