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Conference

Leadership/Management

F178: Visioning Success: Turning Ambition into a Scalable Growth Strategy

  • Date

  • Time

  • Experience Level

    Intermediate

  • Location

    Room S402A

Overview

This session will introduce a strategic approach to visioning success, equipping business leaders with practical frameworks to create a future-focused growth plan. Key Takeaways; Bridge the Gap Between Today and the Future – Understand how to define the distance between where your business is now and where it needs to be, using a structured Visioning Exercise. Define Your Success Metrics – Set clear benchmarks for growth, including revenue goals, workforce expansion, cultural evolution, and industry positioning. Uncover Hidden Growth Barriers – Utilize the Fishbone Analysis (Ishikawa Diagram) to diagnose root causes of growth challenges and uncover unexpected obstacles. Create a Scalable Framework for Growth – Apply the Grow-to-Market™ methodology to audit your brand, sales, marketing, technology and talent, ensuring strategic alignment. Develop a Motivational North Star – Learn how to craft an inspiring vision that serves as a rallying point for success, leaving your team feeling motivated and energized.

About the Speaker

  • Kathy Steele

    Red Caffeine
    Biography
    Kathy Steele doesn’t just talk about growth - she builds it. As CEO of Red Caffeine, she helps mid-market companies craft bold strategies that drive sales, elevate brands, and grow business value beyond the balance sheet. She is also a dynamic speaker featured at top industry conferences, association events, and intimate venues. She has been a guest on various podcasts and authored articles for local and national publications like the Daily Herald and Forbes. With her deep expertise in mid-market, industrial businesses, Kathy empowers audiences to define their North Star, eliminate growth barriers, and leave with a clear, actionable plan.

Pricing & Registration

Sessions Member Price Non-Member Price
Individual Sessions $195 $220
Workshops $195 $220
Best Value
Full Conference
(5-10 Sessions)
$195 $220

Sessions Member Price Non-Member Price
1 Session $112.50 $125
2 Sessions $202.50 $225
3 Sessions $270 $300
4-8 Sessions $405 $450

Sessions Member Price Non-Member Price
Half-Day Workshops (W4, W11) FREE FREE
One-Hour Sessions (W12, W13, W14, W18) FREE FREE
Two-Hour Sessions (W16, W17) $50 $75
Weld-Ed Conference (W5) $50 $75
Half-Day Sessions (W2, W3, W7, W10) $345 $430
Full-Day Sessions (W6, W8, W9) $565 $665
Two-Day Session (W1) $795 $895
Professional Program (W15) $395 $495

* Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.

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