This presentation equips participants with practical strategies to transform their sales process into a relationship-building powerhouse, tailored for today’s competitive market. Attendees will learn how to identify and engage high-value prospects, foster trust through personalized communication, and develop long-term customer partnerships that drive repeat business. By applying real-world examples and proven techniques, participants will leave with a clear plan to enhance their sales effectiveness and sustain long-term growth in their organizations.
Overview
About the Speaker
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Lisa Ryan
GrategyBiographyLisa Ryan, CSP, is an award-winning speaker, bestselling author, and former industrial sales professional with 13 years of experience, including seven in the welding industry. She helps organizations in manufacturing and skilled trades create cultures that attract and keep great people. Known for her engaging style and direct delivery, Lisa blends humor, research, and real-world insight to spark lasting change. Her programs offer practical strategies to boost engagement, build accountability, and make employees feel valued, so they stay, contribute, and thrive. When culture works, talent stays. Lisa shows leaders how to make that happen.
Pricing & Registration
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Individual Sessions | $195 | $220 |
| Workshops | $195 | $220 |
| Best Value Full Conference (5-10 Sessions) |
$195 | $220 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| 1 Session | $112.50 | $125 |
| 2 Sessions | $202.50 | $225 |
| 3 Sessions | $270 | $300 |
| 4-8 Sessions | $405 | $450 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Half-Day Workshops (W4, W11) | FREE | FREE |
| One-Hour Sessions (W12, W13, W14, W18) | FREE | FREE |
| Two-Hour Sessions (W16, W17) | $50 | $75 |
| Weld-Ed Conference (W5) | $50 | $75 |
| Half-Day Sessions (W2, W3, W7, W10) | $345 | $430 |
| Full-Day Sessions (W6, W8, W9) | $565 | $665 |
| Two-Day Session (W1) | $795 | $895 |
| Professional Program (W15) | $395 | $495 |
* Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.