This session style session will focus on creating your 2026 marketing strategy. We'll cover everything from creating blog posts to website pages, how to leverage social media and AI, where SEO/GEO are heading in 2026 and so much more. Most importantly, we'll review best actionable best practices from the agency pros and the interactive experience will ensure attendees head back to the office with a strong start to a strategy already created.
Overview
About the Speaker
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Holly Jobe
protocol 80, Inc.BiographyHolly Jobe is COO and a Partner at protocol 80, Inc., an inbound marketing agency for manufacturing companies. 2025 will mark her 5th year speaking at FABTECH about all things sales & marketing to help manufacturing companies grow. Her book, "Inbound Immortal: The Undying Art of Attracting Customers" is available on Amazon.
Pricing & Registration
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Individual Sessions | $195 | $220 |
| Workshops | $195 | $220 |
| Best Value Full Conference (5-10 Sessions) |
$195 | $220 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| 1 Session | $112.50 | $125 |
| 2 Sessions | $202.50 | $225 |
| 3 Sessions | $270 | $300 |
| 4-8 Sessions | $405 | $450 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Half-Day Workshops (W4, W11) | FREE | FREE |
| One-Hour Sessions (W12, W13, W14, W18) | FREE | FREE |
| Two-Hour Sessions (W16, W17) | $50 | $75 |
| Weld-Ed Conference (W5) | $50 | $75 |
| Half-Day Sessions (W2, W3, W7, W10) | $345 | $430 |
| Full-Day Sessions (W6, W8, W9) | $565 | $665 |
| Two-Day Session (W1) | $795 | $895 |
| Professional Program (W15) | $395 | $495 |
* Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.