This presentation looks at the current sales environment and common issues facing manufacturers as they pertain to new opportunities and new account development. It also looks at the traditional sales environment, the negative ramifications of lacking process and structure, the importance of having a sales process, creating a division of labor model, the criteria for viable solutions based upon your existing structural/sales growth needs, how to quantify the return on investment and link that back to sales revenue growth plans, and how to choose between internal sales and marketing and outsourced solutions.
Overview
About the Speaker
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Todd Zielinski
Athena SWC, LLCBiographyTodd is a co-founder of Athena SWC. He has more than 20+ years of experience with hands-on sales, lead generation processes, tactical marketing, return on investment models, value-added message development, and management. He has successfully implemented Athena’s outsourced marketing process model in various Business-to-Business and metal-forming manufacturing sales environments.
Pricing & Registration
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Individual Sessions | $195 | $220 |
| Workshops | $195 | $220 |
| Best Value Full Conference (5-10 Sessions) |
$195 | $220 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| 1 Session | $112.50 | $125 |
| 2 Sessions | $202.50 | $225 |
| 3 Sessions | $270 | $300 |
| 4-8 Sessions | $405 | $450 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Half-Day Workshops (W4, W11) | FREE | FREE |
| One-Hour Sessions (W12, W13, W14, W18) | FREE | FREE |
| Two-Hour Sessions (W16, W17) | $50 | $75 |
| Weld-Ed Conference (W5) | $50 | $75 |
| Half-Day Sessions (W2, W3, W7, W10) | $345 | $430 |
| Full-Day Sessions (W6, W8, W9) | $565 | $665 |
| Two-Day Session (W1) | $795 | $895 |
| Professional Program (W15) | $395 | $495 |
* Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.