In this educational and interactive session, you will be reminded that the business fundamentals remain constant, but communication methods have evolved. Digital marketing landscape is rapidly evolving, fueled by generational changes and new technologies. Attendees will leave the session with the full knowledge of how to apply conversational marketing to their current marketing mix and immediately double their quote requests. The session will teach the learned best practices that have been applied over 20 years by many of their manufacturing industry peers. The session will also teach 4 things NOT to do when deploying a conversational marketing strategy and 4 learning objectives; Why being proactive is better than being reactive; That simplicity is better than overcomplicating; The importance of response time; Why people prefer to do business with people, NOT bots. This session provides best practices for live chat implementation, including a discussion on humans vs. AI.
Overview
About the Speaker
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Nelson Bruton
Manufacturing ChatsBiographyNelson Bruton is the President of ManufacturingChats.com, a specialized lead generation firm that helps industrial manufacturers convert website traffic into qualified sales conversations using human-powered live chat. With over two decades of experience in digital marketing for B2B industrial companies, Nelson brings a results-driven approach to sales enablement. He’s known for helping manufacturers generate measurable ROI through human-powered website engagement, turning overlooked visitor sessions into quote requests and booked meetings. Whether advising mid-size OEMs or global industrial brands, Nelson’s focus is always the same: more leads, better conversations, and real-time solutions that match how today’s buyers want to engage.
Pricing & Registration
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Individual Sessions | $195 | $220 |
| Workshops | $195 | $220 |
| Best Value Full Conference (5-10 Sessions) |
$195 | $220 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| 1 Session | $112.50 | $125 |
| 2 Sessions | $202.50 | $225 |
| 3 Sessions | $270 | $300 |
| 4-8 Sessions | $405 | $450 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Half-Day Workshops (W4, W11) | FREE | FREE |
| One-Hour Sessions (W12, W13, W14, W18) | FREE | FREE |
| Two-Hour Sessions (W16, W17) | $50 | $75 |
| Weld-Ed Conference (W5) | $50 | $75 |
| Half-Day Sessions (W2, W3, W7, W10) | $345 | $430 |
| Full-Day Sessions (W6, W8, W9) | $565 | $665 |
| Two-Day Session (W1) | $795 | $895 |
| Professional Program (W15) | $395 | $495 |
* Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.