Manufacturers and industrial companies know the value of mastering data for optimized shop floor operations and improved business performance. But today it’s possible to leverage data to optimize sales and service operations as well. Data from customer interactions is unstructured; the key is to put order and structure to this valuable content and marry it with structured transactional data from orders, etc., to gain deeper insights into buyer behavior. This data-driven analysis provides organizations with an understanding of trends and correlations to uncover opportunities such as upsell, cross-sell, and switch-sell. Armed with these insights, every salesperson is now your best salesperson, via guidance on next-best actions, and alerts to intercede to save a sale before it’s too late. Learn how Sun State International Trucks is applying analytics and insights to growing its customer relationships and profits, for optimized sales performance and business profitability.
Overview
About the Speakers
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David Roberts
SugarCRMBiographyDavid Roberts has spent a career empowering customer-facing organizations to excel at knowing their customers and in driving exceptional marketing, sales and service engagement. As President and CEO of SugarCRM, Roberts is responsible for leading the vision, culture, strategy, and operations of the company. Roberts has led exceptional companies and teams for 30 years with publicly listed and private equity-backed companies, with a focus on profitable growth and successful M&A. -
Steve Jiran
Sun State International TrucksBiographySteve Jiran, with extensive experience in parts sales and business development, currently serves as Vice President of Parts Sales at Sun State International Trucks. His past roles include Territory Sales Manager at S&S Truck Parts LLC, National Account Manager at FleetPride, Business Development Manager at Staples Technology Solutions, Solutions Consultant at Ricoh Americas Corporation, and Vice President of IT Sales and Managed Services at Office Logic Inc.
Pricing & Registration
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Individual Sessions | $195 | $220 |
| Workshops | $195 | $220 |
| Best Value Full Conference (5-10 Sessions) |
$195 | $220 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| 1 Session | $112.50 | $125 |
| 2 Sessions | $202.50 | $225 |
| 3 Sessions | $270 | $300 |
| 4-8 Sessions | $405 | $450 |
| Sessions | Member Price | Non-Member Price |
|---|---|---|
| Half-Day Workshops (W4, W11) | FREE | FREE |
| One-Hour Sessions (W12, W13, W14, W18) | FREE | FREE |
| Two-Hour Sessions (W16, W17) | $50 | $75 |
| Weld-Ed Conference (W5) | $50 | $75 |
| Half-Day Sessions (W2, W3, W7, W10) | $345 | $430 |
| Full-Day Sessions (W6, W8, W9) | $565 | $665 |
| Two-Day Session (W1) | $795 | $895 |
| Professional Program (W15) | $395 | $495 |
* Non-member price for AWS Welding Full-Day Sessions only includes a one-year AWS Individual Membership.