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Conference

Finishing

C43: Liquid Finishing Essentials: Application Technologies and Equipment Innovations

  • Date

  • Time

  • Experience Level

    Basic

  • Location

    S114

Presentations

Liquid Coating Application Basics: Spray Technologies, Transfer Efficiency and Knowing your Material

9:30 am – 10:15 am Basic

This presentation will cover the variety of technologies available for applying liquid coatings from manual air spray to automatic bells. Attendees will learn about atomization, transfer efficiency, and where and why each technology is typically used. We will review how transfer efficiency is measured and why it's important for return on investment. In addition to equipment considerations, attendees will learn why coating material properties such as viscosity, compatibility, and shear sensitivity matter in real‑world application. Case studies will be used throughout the presentation to support the various topics.

From Air to Electric: Improving Finishing Operations Through Modern Pump Technology

10:15 am – 11:00 am

As manufacturers seek greater productivity, consistency, and process visibility, electric pumping technology is becoming a strong alternative to pneumatic systems. This presentation explores how electric pumps improve energy efficiency, material delivery, and application control while enabling remote monitoring, diagnostics, and predictive maintenance. Through real-world case studies, attendees will learn how manufacturers are using electric pump technology to enhance quality, reduce operating costs, and improve overall liquid finishing performance.

About the Speakers

  • Michelle Striggow

    Graco Inc.

    Biography

    Michelle's career has always been guided by a simple but powerful principle: helping the customer. She takes the time to understand each customer’s application, desired results, and the materials they work with, recognizing that these details are essential to solving their challenges. By combining technical insight with a customer‑first approach, she focuses on delivering the most efficient path to achieving the highest‑quality finish.

    More Details about Michelle

  • Wendy Hartley

    Graco Inc.

    Biography

    Wendy Hartley is a Global Product Manager at Graco, Inc., where she has spent 22 years helping shape the company’s Liquid Finishing product portfolio. In her role, she leads product strategy and lifecycle management, partnering across engineering, sales, and operations to deliver solutions that meet customer needs.

    More Details about Wendy

  • Blake Erickson

    Graco Inc.

    Biography

    Blake Erickson is a senior product manager at Graco, focused on industrial product management for pump technology in liquid finishing, sealants and adhesives, lubrication, and 1K/2K metering solutions. He helps guide product strategy, new product development, customer input, and portfolio decisions to deliver practical solutions for industrial manufacturing customers.

    More Details about Blake

Pricing & Registration

Price
1 Session $125
2 Sessions $225
3 Sessions $300
4-8 Sessions $450

Early-Bird Pricing
Through September 11

Price
Weld-Ed Conference $75 $50
One-Hour Sessions FREE
90-Minute Sessions $200 $150
Half-Day Sessions $550 $450
Full-Day Sessions $600 $500
Professional Program $425 $325

Early-Bird Pricing
Through September 11

Price
Individual Sessions $220 $175
Workshops $600 $480
Full Conference (5-10 Sessions) $900 $720

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