Conference

Marketing & Sales

F083: Modern Industrial Marketing: Using AI to Boost Visibility and Turn Traffic Into Quotes

  • Date

  • Time

  • Experience Level

    Intermediate

  • Location

    N225-226

Presentations

GEO vs. SEO: How Generative AI Is Changing Manufacturer Visibility and Lead Generation

3:00 pm – 3:30 pm Intermediate

Manufacturers have long relied on search engine optimization (SEO) to drive visibility and inbound leads. That foundation still matters, but Industrial buyers are increasingly using generative AI tools to research suppliers, understand technical options, and narrow shortlists before contacting sales. This shift changes how manufacturers are discovered online.

This session explains what Generative Engine Optimization (GEO) is, how it relates to traditional SEO, and why SEO alone may not be enough as AI-generated answers become part of the buying process. Attendees will learn how generative AI systems source and summarize manufacturing content, where GEO and SEO overlap, and where they differ.

Attendees will leave with a clear understanding of how to assess their current online content and make targeted improvements that increase visibility in AI-driven research while continuing to implement proven SEO fundamentals


Turning Website Traffic Into Qualified Quote Requests: Modern Engagement Strategies for Industrial Manufacturers

3:30 pm – 4:30 pm Intermediate

Your website gets traffic, but how much of it becomes new business? For many manufacturers, the path from first visit to sales conversation is too narrow, leaving valuable opportunities unexplored. This session looks at what effective manufacturing websites do differently to engage buyers earlier, stay relevant throughout long purchasing cycles, and create more qualified sales opportunities. You’ll see real examples and leave with fresh ideas for making your website a more effective source of revenue.

About the Speakers

  • Todd Zielinski

    Athena SWC

    Biography

    Todd is a co-founder of Athena SWC. He has more than 20 years of experience in hands-on sales, lead-generation processes, tactical marketing, return-on-investment models, value-added message development and management, and, more recently, in applying SEO, AEO, and GEO strategies to improve visibility in AI-driven search. He has successfully implemented Athena’s outsourced marketing process model in various Business-to-Business and metal-forming manufacturing sales environments.

    More Details about Todd

  • Donny Kemick

    protocol 80, Inc.

    Biography

    Donny Kemick is the President and Founder of protocol 80, Inc., a growth marketing agency, that has been helping manufacturers turn their websites into their #1 source of leads for 25 years.

    More Details about Donny

Pricing & Registration

Price
Individual Sessions $220
Workshops $600
Full Conference (5-10 Sessions) $900

Price
1 Session $125
2 Sessions $225
3 Sessions $300
4-8 Sessions $450

Price
Weld-Ed Conference $75
One-Hour Sessions FREE
90-Minute Sessions $200
Half-Day Sessions $550
Full-Day Sessions $600
Professional Program $425

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